SOUL BOWL
Brand system redesign for a seafood
and poke-style bowls restaurant.
Industry: Hospitality + Food & Drink
Location: Máncora, Peru
Market: Peru
Year: 2021
Context
Soul Bowl is a coastal restaurant in Máncora, Peru, specializing in fresh seafood and poke-style bowls served in a relaxed beachside atmosphere.
Challenge
Despite its strong concept and growing popularity, the brand lacked a cohesive visual identity. The challenge was to transform Soul Bowl into a clear and recognizable brand system capable of expressing its energy, personality, and
connection to the local beach culture.
The project focused on defining a clear brand concept that reflected
Soul Bowl’s essence: fresh food, beach culture, surf lifestyle, and a relaxed, welcoming atmosphere.
Strategy and New Identity
The visual identity was redesigned to build a vibrant and cohesive system. Starting from the existing logo and its turquoise tone, the brand was refined through a new color palette, typography, graphic elements, and an illustrated
language that brought energy and personality to menus, spatial details, and brand communication.
The rebranding work on this project included:
- Concept restructuring
- New logo
- Color palette
- Fonts system
- Graphic layout
- Guidelines for social media
- Iconography
- Aditional assets:
+ Illustration system and style
+ Restaurant signage
+ Lounge menu
+ Social media management
+ Product photography and visuals for digital media
The Outcome
The new identity gave Soul Bowl a clear and vibrant presence aligned with its coastal spirit.
Impact
Through a cohesive visual language applied across menus, graphics, and the restaurant environment, the brand gained
stronger personality and consistency, enhancing the
overall dining experience and helping establish Soul Bowl
as a memorable beachside destination in Máncora.
