LUA & MAR

Brand system redesign for a beach side boutique hotel.

Industry: Hospitality
Location: Máncora, Peru
Market: Peru
Year: 2021

Context

Lua & Mar is an organization specialized in offering exclusive accommodations at its boutique-style hotel complex.

Challenge

The challenge was to update the visual system to enhance the brand's values, its accommodation offering, and the resort's boutique style.

The brand already stood out for its modern and well-designed facilities. They were looking to solidify their position as one of the best in the area.

Strategy and New Identity

The brand identity update served to clarify the message and strengthen the brand values: high-quality service and an excellent beachfront location.

The Outcome and Impact

With the redesign of the visual system, we were able to establish the foundations of the concept and message. This allowed the brand to efficiently communicate all its services, its differentiation, and reach its target audience.

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