LA RANA
AHUMADA
Brand identity design for a company specialized in the production and sale of smoked goods.
Industry: Food & Drink / FMCG
Location: Lima, Peru
Market: Peru
Year: 2022
Context
La Rana Ahumada is a brand derived from a very popular local seafood restaurant called Canta Rana.
Challenge
Despite knowledge of smoking techniques and fish handling, the brand lacked an identity that would help separate it from the restaurant concept.
The main objective was to create a brand with its own identity that would allow the business to expand according to commercial results and the creativity of its creators.
Strategy and New Identity
Starting with the name and an initial logo concept, we developed the entire identity based on the idea of artisanal smoked products, primarily using
fresh, locally sourced seafood.
The brand's focus is on showcasing the bounty of the Peruvian sea.
