KERO TRADING
Full brand redesign system for a food
importer company.
Industry: Food Import & Distribution
Location: Montreal, Canada
Market: Canada / Latin America
Year: 2022
Context
Kero Trading is a Canada-based import company specialized in processed and value-added food products from Latin America, with a strong focus on Peruvian goods.
Challenge
Despite its commercial growth, the brand lacked a clear and consistent identity capable of representing its scale, credibility, and long-term vision in international markets.
The goal was to build a professional brand foundation that could support growth and partnerships while remaining clear and operationally efficient.
Strategy and New Identity
We redefined Kero Trading’s brand identity by clarifying its positioning and building a structured visual system designed for consistency across corporate, commercial, and operational touchpoints.
The new identity was conceived as a scalable and flexible system, aligned with the company’s role as a reliable partner in international trade and built to support long-term growth rather than short-term trends.
The Outcome
Kero Trading evolved into a more consistent and professional brand, better aligned with its operational scale and international positioning.
Impact
The new identity system provides long-term clarity across corporate, commercial, and operational environments,
reinforcing credibility while supporting future growth.
