JACARANDÁ
Brand system redesign for a Early Childhood Education Center.
Industry: Education
Location: Lima, Peru
Market: Peru
Year: 2022
Context
Jacarandá is a community-based early childhood education center focused on integral development through play, art, exploration, and guided autonomy.
Challenge
The original identity lacked structure, clarity, and consistency. Communication was fragmented and overly personalized, making it difficult to articulate a cohesive educational philosophy.
The redesign aimed to formalize its positioning as a contemporary educational community, balancing emotional warmth with pedagogical structure.
Strategy and New Identity
The visual system was built around art, nurturing, and creativity—balancing expressive warmth with pedagogical structure.
A refined logo and flexible graphic system support digital, spatial, and educational applications, reinforced by
a scalable iconographic language.
The rebranding work on this project included:
- Concept restructuring
- New logo
- Color palette
- Fonts system
- Graphic layout
- Guidelines for social media
- Iconography
- Aditional assets:
+ Illustrated background templates
+ Website
The Outcome
The rebrand provided Jacarandá with the structural clarity it previously lacked, allowing the institution to articulate its educational philosophy with coherence and confidence.
Impact
Beyond a visual transformation, the new identity became a strategic framework, strengthening community perception and supporting the institution’s continued growth as a distinctive early childhood education environment.
