CRICKETS
Brand system redesign for a plantain chips snack producer
Industry: Food & Drink / FMCG
Location: Piura, Peru
Market: Peru > USA > Canada > Europe
Year: 2022
Context
Crickets is a brand dedicated to the production of plantain chips and other local snacks. With their innovative take on traditional flavors, they have gained market share and presence in Peruvian stores.
Challenge
Crickets had strong and recognized products but lacked a unified and scalable brand system.
They were preparing for international expansion, but ther identity wasn’t ready.
Focused on defining its product portfolio and gaining market share, the brand lacked a coherent identity. The challenge was to consolidate its regional product concept for the world into a clear and scalable brand system.
Strategy and New Identity
We refined the brand identity, standardized visual assets, and built a system designed for scalability across digital, retail and international markets.
The rebranding work on this project included:
- Concept restructuring
- New logo
- Color palette
- Fonts system
- Graphic layout
- Guidelines for social media
- Iconography
- Aditional assets:
+ Packaging for Canadian market
+ Business presentation
+ Digital catalog
+ Social media management
+ Product photography and visuals for digital media
The Outcome
The brand evolved into a more consistent, professional, and export-ready identity, maintaining long-term coherence even after our involvement ended.
Impact
The upgrade we made helped the brand and the company to establish itself as the absolute leader in the Peruvian market for this type of snack and an adequate presentation for international markets.
