BARRANCO BEER
COMPANY

Brand system redesign for a local craft beer producer.

Industry: Hospitality + Food & Drink
Location: Lima, Peru
Market: Peru
Year: 2020

Context
Barranco Beer Company was an early player in Peru’s craft beer movement, known for quality and strong ties to the local community.

Challenge
Despite its reputation, the brand lacked a cohesive identity.
It needed a clearer system to express its character and scale consistently.

Despite its reputation, the brand lacked a cohesive identity. The challenge was to consolidate its craftsmanship, heritage, and cultural roots into a clear and scalable brand system.

Strategy and New Identity
We redefined the brand’s foundation by aligning its core values—craftsmanship, tradition and cultural identity—into a clear strategic direction.

From there, we built a flexible visual system designed to work consistently across packaging, spaces and communication.

The rebranding work on this project included:

- Concept restructuring

- New logo

- Color palette

- Fonts system

- Graphic layout

- Guidelines for social media

- iconography

- Aditional assets:

+ Four-pack for beer bottles with custom illustration

+ Mural illustration for decorating the terrace of the