AGRO LLIPATA
Essential brand system redesign for an agricultural exporter.
Industry: Agro-industry
Location: Lima, Peru
Market: Peru
Year: 2026
Context
Agroindustria Llipata is a company dedicated to the production and export of blueberries. They currently work with this crop, but plan to expand their portfolio in the near future.
Challenge
The company did not have a visual identity; in fact, the main requirement was to create a new one since the logo they were using was the intellectual property of a brand in another sector.
The design of the new identity was focused on enhancing one of the company's commercial strengths: the cultivation of organic blueberries in the Nazca Lines region.
Strategy and New Identity
The new identity was born from consolidating the cultural concept of the Nazca lines with the production of blueberries, thinking about the organization's imminent expansion.
The rebranding work on this project included:
- Concept restructuring
- New logo
- Color palette
- Fonts system
